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By Kelly Tryba, PR Coordinator

As the PR professional at your nonprofit, you play a key role in driving fundraising, both directly and indirectly.  You have a unique challenge:

How can I tell my employer’s story in a way that is engaging and memorable while also moving people to a change in attitude or behavior about both teen moms and my employer?

 

Uniform communication

The first step is to get a grip on your communication collateral.  Is it professional in appearance? Is it uniform? Is it compelling?

In order to answer yes to these questions, you will need to make an investment in quality control.  For example, we provide a digital file of approved photos for our staff to use in their communication efforts.  This ensures they are using images that are both professional and highly compelling, which is key in a new era when a picture is actually worth more than a thousand words (or sometimes even a thousand dollars!)

The same applies for clip art… gone are the days when our staff was downloading grainy, low quality images.  A small investment in a clip art product that we made available on our server equips our staff to communicate effectively and professionally.

At Hope House we also put together a Style Guide that helps us control what terms our staff members use to communicate (for example, we refer to the teen moms in our Mentoring Program as “mentoring girls” rather than “mentees”).

Having control over the finished product is key in creating a congruent, effective communication plan, and it eases your burden if you can equip your team members with tools they can use without having to contact you first.

 

Storytelling

The best part about Public Relations at an organization that works with teen moms is the endless supply of inspiring stories that are right at your fingertips!

People respond to story. It is the most powerful tool you have at your disposal, and you need to use it continually. In fact, we have a policy that we do not send out an email without a teen mom story either in the body or as a sidebar.  Even our blog posts always either include a teen mom story as a sidebar or weaved into the actual post itself.

Why? Because stories are what catch people’s attention – and that is what they tend to remember.  When you started reading this blog post, you most likely scrolled down to the picture and read the caption that briefly told McKena’s story.  And it is pretty likely that her story is what you will remember best from my blog post!

One more note… changed lives are what inspire people, which is why your stories need to include the grit as well as the triumph. People want to know their investment is making a difference, and it is best shown through story, supported with a compelling photo. So tell stories with permission to share the hard backstory – or tell it anonymously or through a pseudonym if necessary.  But tell the story!
Continual awareness

My last tip is to stay on top of the industry. Communication vehicles are a moving target, and in order to utilize your social media platforms effectively, you need to know when the rules change.

For example, when Infographics became the hottest new way to tell a story (in very few words, perfect for today’s millennials!), we researched the concept behind Infographics and found a few free Infographic resources as well.  Soon we began incorporating these fun tools into our communication plan, with good feedback.

Facebook provides another example. Not too long ago the Facebook algorithm that determines how far your post goes was largely based on your number of followers and likes.  Recently it changed with a priority emphasis on how many shared posts and actual comments your receive.  We had to adjust, writing posts that asked for comments (i.e. advice for our teen moms on nutritional, budget-friendly meals or even a contest to who could answer a tough GED math question) and asking followers to share a few specific posts.

The truth is that by the time you read this post, these algorithm parameters likely will have changed again — which is why you need to continually educate yourself.  If you are on a tight budget, sign up for free newsletters, watch free webinars… there are a lot of great resources out there you can access for little to no cost.  But you need to make it a priority as the rules of engagement are constantly changing!

So…. keep it uniform, tell your story well and loudly, and stay at the top of the game.

These basic tips should help your communication program run smoothly and provide a significant return on your investment… which will in turn help your team continue to empower the teen moms in your community.

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Lauren

2013

Lauren is a teen mom who was raised by a mother who depends solely on government assistance. With the encouragement of her Hope House Mentor, Lauren decided to break the mold and become independent, but her family was not willing to support her decision. Through the donation of a reliable used car, Hope House was able to make a real difference in Lauren’s journey:

“Recently I was blessed enough to receive a donated car from Hope House. The weight lifted off my shoulders the moment the keys were handed to me. Now I am not only able to attend college and take my daughter to my mom’s during class, I have also been lucky enough to start working. When it comes down to it, I wouldn’t be as successful without my car.”

Today Lauren is living on her own and is working for one of our Career Partner businesses, where she is up for a promotion!

Kori

2013

A teen mom without much hope, Kori joined our GED Program this summer. Her story is hard to hear and includes physical and emotional abuse at the hands of her own family. However, she is committed to breaking this cycle of abuse and providing a different kind of childhood for her three little daughters. With this goal in mind, Kori is now attending our Parenting classes, where she is known to be one of the most enthusiastic, engaged students!

Hope House recently received this note from Kori:

Thank you so much for believing in me when I didn’t believe in myself. Thanks to you I’m getting my GED, I’m bettering my life, and I’m going to be someone in life. Now my kids can look up to me. Thank you Hope House for giving us a better tomorrow.

With love,
Kori

Vanessa

2014

Vanessa first used alcohol at the tender age of 8. She dropped out of school in 10th grade and became a mom at age 16. Unfortunately these are common realities for a young woman growing up in poverty. However, not only did Vanessa grow up in generational poverty, she also grew up in an environment that did not trust the police force and actually hated police officers.

Fortunately Vanessa found Hope House where she earned her GED and joined our Mentoring program. Wanting to break out of the vicious cycle of poverty, she explored a variety of career options. Through this process, Vanessa had the opportunity to go on a drive-along with an Arvada police officer. This experience completely changed Vanessa’s perspective of the police force, and she now wants to join the legal system by becoming an attorney! We look forward to offering Vanessa practical support through our Learning Lab as she enrolls in college to pursue her dream!

Alondra

2015

Alondra is a teen mom following her dreams.  She has a scholarship and is attending Metro State University of Denver where she is working toward an RN degree. She lives downtown with her son and works part-time while attending college full-time.

Alondra’s journey is amazing because she had many challenges to face… she became a mom at age 16. That fact alone meant she had less than a 1% chance of ever earning a college degree!

Alondra also had to overcome homelessness and generational poverty.

Today at age 19 with a 3-year-old son, Alondra is still a teen mom. But she is also a graduate of Hope House Colorado, and she is working hard toward self-sufficiency. Her future is bright!

Brittani

2016

Brittani was born into poverty and chaos — and her mother struggled with cancer and her father with kidney failure. Dropping out of school in 10th grade, Brittani was pregnant by age 15 .

Brittani named her baby girl Deavyne and set out to create a different life for her daughter than she had known growing up. One of her friends told her about Hope House, where she earned her GED so she could go on to college.  She also met with her Hope House mentor regularly and took Parenting classes at Hope House.

Today Brittani has finished her degree program and works full time as a Medical Assistant with benefits… and she loves her job!

She has been living in the same duplex for two years, which is longer than she has lived anywhere in her life. Her daughter goes to school a half block away and loves it.  Brittani and her boyfriend are working on their credit score so they can buy a house.

“For the first time in my life, I feel stable and stress free. And I couldn’t have gotten here without Hope House to get me started,” says Brittani.

Stephanie

2017

Stephanie is no longer the vulnerable, frightened teen mom who applied to Hope House.

Her background is not uncommon around Hope House. Stephanie grew up in generational poverty, became a mom as a teenager and dropped out of school. By the time her daughter was born, her boyfriend was gone. She was sleeping with her baby girl on a couch in a crowded mobile home.

Fortunately Stephanie found Hope House. She knew she would have to work hard — her first educational assessment placed her at 5th grade.

And so she worked hard!  I am proud to say Stephanie earned her high school diploma through one of our online high school partners.  She also completed our Parenting, Healthy Relationships, and Financial Literacy classes – as well as an internship at Head Start.

Stephanie’s last requirement was to find full-time employment.  With support from our College & Career Program, she found a customer service position at PC’s for People, a non-profit organization that provides computers to low-income individuals (I love seeing the process come full circle in her life!).

Kathryn

2018

The teen moms at Hope House are true heroes…  Kathryn is no exception. We are not the only ones impressed with her incredible resilience in the face of hardship – Kathryn was recently given the Adams County Mayors and Commissioners Youth Award!

In 2018, Kathryn wrote and recorded her story for Hope House. You can view that video here and learn about her incredible resilience!

Janelle

2019

Janelle remembers when her world crumbled.  She was 12 when her parents’ fights and addictions led them to split. Although Janelle and her brothers were already used to living in chaos, now they were left on the sidelines, trying to take care of themselves.  Janelle ended up meeting an older boy – and they connected deeply as they shared stories from their rough childhoods.

By age 14, Janelle was pregnant, and that same boyfriend became abusive, leaving her with bruises make-up couldn’t cover. By the time Joseph was born, Janelle had stopped going to school. By the time he turned four, Janelle had another baby boy.

Janelle and her boys eventually became homeless — sleeping in a car, on the ground, or in homeless shelters. Sleeping in a car was actually a good night because the ground was cold and the shelters were crowded, smelly and scary.

Janelle knew she had to make a change.

She found Hope House online and enrolled in our GED Program. Surrounded by staff and volunteers who encouraged her, Janelle began to feel hope.

Six months later, Janelle had earned her GED and had found her own confidence. With the support of our College & Career Program, Janelle applied to the Community College of Denver and began working toward a certification in machining.

The tutors at Hope House helped Janelle when she needed it, and she stuck with the program. When she graduated, she was offered a job at Ball Aerospace as a machinist. Today Janelle is loving her job, where she gets to use the skills she learned in college.  She also now owns her very own house, where she and her boys are thriving!

Edith & Ian

2020

Edith, pictured with her son Ian, started at Hope House in February 2019 when Ian was just five months old. At the time, Edith was experiencing depression while facing the economic challenges of being a teen mom. After a friend introduced her to Hope House, Edith felt the encouragement she needed to move forward with her life and build a healthy future for herself and her son. In a year’s time, she was able to cover her expenses and begin saving for a down payment for a house.

During the year of the pandemic, Edith accessed our curbside Grab & Go for food and essentials; took virtual parenting and healthy relationships classes; received individual counseling; and participated in group classes to support mental health on her path to building a healthy future for herself and her son. She works at Amazon and continues to make smart financial decisions to reach her goal of owning a home.

Fatima & Julian

2021

Fatima’s childhood felt very lonely and isolated. Her family dynamics were difficult, and at an early age she felt neglected and left to fend for herself. As a preteen, she was given freedom without the tools to navigate it. Landing in the wrong circle of friends, Fatima began smoking and drinking at age 10. At 15, she found out she was pregnant. Already struggling with little support, five months into her pregnancy, Fatima lost her brother to suicide. 

Life felt so intensely depressing that Fatima feared she would have a miscarriage. Her living situation with family was chaotic and unsafe all throughout her pregnancy, but at 16—with little support or encouragement—she gave birth to her son Julian.  

Falling into a deep post-partum depression, Fatima knew something needed to change. 

Fatima heard about Hope House through a friend of a friend, and after having joined the program, she quickly began working on her high school equivalency through Penn Foster. She also applied to and was accepted into the Residential Program. Fatima and Julian moved into the house and started making friends with other moms and staff. A residential staff member had a huge influence on her and became like a grandmother to her, something Fatima never had. Older moms in the house became mentors and guides to her. At the house, Fatima found a caring community. 

Through classes at Hope House, Fatima learned how to set boundaries and establish healthy relationships. Hope House also helped her get a car, a paid internship with Jefferson County and an apartment. 

Today, Fatima and Julian live in an apartment by themselves. She feels safe and is excited to provide an environment for Julian that is supportive and caring, two things she longed for as a child. Eventually, Fatima hopes to become a tattoo artist. She is drawing every day to practice her skills while raising her lively, talkative and energetic little boy. 

Reflecting on her own experience and what she would say to a future or current teen mom, Fatima genuinely shares, “I’d ask her where she sees herself in the future. I’d ask her who she has as support. And if she says she doesn’t have anyone, I’d tell her I’ll be her absolute best friend. I’d tell her I’ll support her. I’d tell her my story. I would want to be that person, that support system, that I needed three years ago.” 

Since becoming a Hope House Mom, Alejandra has been able to finish her GED through Penn Foster in February of 2022 and is incredibly thankful for the support and motivation she had through Hope House Staff. She attended the GED graduation in May 2022 and gave the graduation speech. Janely, Alejandra’s 9-month-old-daughter, is also enrolled in the Early Learning Program. At first, Alejandra said, “I was hesitant because of bad experiences I had with babysitters for Janely, but I got to meet the staff and they’re really nice and I’m never far away from [Janely] which is really great”. Alejandra has also taken other classes including Parenting 101, Relationship Classes, and Self-Care classes.  

Alejandra is so proud to have graduated Penn Foster in only two months and have gotten her permit and driver’s license since becoming a Hope House Mom. Alejandra also attended a House of Congress meeting and testified on behalf of the Colorado Teen Parent Collaborative and Bill HB22-1042 to support the state providing driver’s education to teen parents. “I’m very vocal about the rights of my community – the Hispanic community, the Teen Parent community, and the people around me,” Alejandra explained. 

Alejandra hopes to get her Real Estate License and move into that field, to find an apartment, and to continue to create a bond with Janely where Janely can tell Alejandra “anything and everything. I want to see her grow up and do something she is passionate about, and to be able to get her started with a good and healthy foundation.” 

Alejandra & Janely

2022

Alejandra found out that she was pregnant just days before her 17th birthday. An “A” student who had spent her first three years of high school taking IB and college classes, as well as working, Alejandra wasn’t sure what her life would look like as a teen parent. Alejandra hid her pregnancy until she was about six months along, and eventually told her parents and friends. She felt shamed and scared, and she was struggling with preeclampsia and migraines as she got closer to her due date. Eventually, Alejandra got connected to Hope House through clinic staff at the office where she went to get ultrasounds. At first, she was nervous about what her family would say, but in January of 2022, Alejandra became a Hope House Mom and has loved it ever since. 

Since becoming a Hope House Mom, Alejandra has been able to finish her GED through Penn Foster in February of 2022 and is incredibly thankful for the support and motivation she had through Hope House Staff. She attended the GED graduation in May 2022 and gave the graduation speech. Janely, Alejandra’s 9-month-old-daughter, is also enrolled in the Early Learning Program. At first, Alejandra said, “I was hesitant because of bad experiences I had with babysitters for Janely, but I got to meet the staff and they’re really nice and I’m never far away from [Janely] which is really great”. Alejandra has also taken other classes including Parenting 101, Relationship Classes, and Self-Care classes.  

Alejandra is so proud to have graduated Penn Foster in only two months and have gotten her permit and driver’s license since becoming a Hope House Mom. Alejandra also attended a House of Congress meeting and testified on behalf of the Colorado Teen Parent Collaborative and Bill HB22-1042 to support the state providing driver’s education to teen parents. “I’m very vocal about the rights of my community – the Hispanic community, the Teen Parent community, and the people around me,” Alejandra explained. 

Alejandra hopes to get her Real Estate License and move into that field, to find an apartment, and to continue to create a bond with Janely where Janely can tell Alejandra “anything and everything. I want to see her grow up and do something she is passionate about, and to be able to get her started with a good and healthy foundation.”