Brand Typography
Fonts
Font Families | Interstate
Interstate family is used to communicate statistics, on posters or as headers. Bold, Black or Ultra Black for headers. Regular for statistics. The placement of the house icon next to main titles is important as we continue to build brand awareness. The goal is for people to easily associate the stand-alone house icon with Hope House, similar to other notable brands, such as Nike (swoosh), McDonalds (golden arches).

Font Families | Georgia
Georgia family is used in press releases, emails, large bodies of text and formal communication. Regular for headers, subheaders and body copy. Bold or Italic for emphasis. 12 pt font 0″ of spacing.

Font Families | Arial
Arial is used for signs, headers, invitations and anything that requires system fonts. Size is dependent on the size of the communication piece.
Font Families | Coniferous
Coniferous family is a script font used as an accent in certain communication pieces. Sizing is dependent on the size of the communication piece.

Font Families | Poppins
Poppins is used for all website copy. All website copy should be set in rem (rem is a unit of measurement).
Header weight should be set in 800 (extra bold) or 900 (black) rem. Font size for H1 headers is 3.5 rem. H2 headers are set at 2 rem.
Body text weight should be set at 500 (medium) rem. Body text size should be 1 rem.