Brand In Action
Tagline
Empowering Teen Moms, our tagline, should inform all our communication pieces. Through this lens we will pitch press releases, design graphics, tell stories, film videos and stand in front of large audiences to share the story of Hope House. We will share about how teen moms have been empowered to change the trajectory of their future, transforming not only their own lives but also the lives of their children.

Content
We want our content to convey the heart of what we do: Empowering Teen Moms.
We want our content to show our love for teen moms and their children; our love for our champions, partners and volunteers; and our love for our community who has an incredible opportunity to learn how intentional belief in teen moms can truly make a difference.
Our storytelling is designed to show our audience how a teen mom’s life has been changed by her experience at Hope House.
“My life before Hope House was _______________. Because of my experience at Hope House, in this welcoming and judgment-free environment, surrounded by people who believed in me, my life was transformed. I now feel empowered to make real, long-lasting change, not only for my future, but my child(ren)’s future as well.”
When creating content, the above summary should always be used as a guide for ensuring we are capturing the essence of what needs to be shared.
Applications
Empowering Teen Moms should be the strength of our brand in every application. From the simplest social media post to detailed annual report, our passion for empowering teen moms should be evident.





