Brand Identity
Brand History & Purpose
Original Logo, 2003
Rebranded Logo, 2013
Current Logo, 2019
The transition from the old Hope House logo to the rebranded logo created by Anabliss Design + Strategy in 2003 was guided by
a few important principals. First, the rebranded logo was meant to distance itself from the dated feel of the old logo while
bringing in a more professional look. Second, the rebranded logo was meant to fix simple design errors like thin text, difficult
to match colors and poor contrast. Last, the rebranded logo was meant to be simple and easy to identify, even when it is shrunk
down. The logo was reworked again in 2019 to remove the ‘of ’ phrase for ease of use when referencing Hope House and its
affiliates. These principals not only guide the logo for Hope House, but also the branding of Hope House itself.
Official Logo
Our official Hope House logo uses a custom font to provide a simple but professional design for the main Hope House brandmark. The location name (in this case, Colorado) is created using Raleway font, right justified to the edge of ‘House’ in the main logo.
Affiliate Logos
New affiliate names should use font size and kerning that shall remain consistent to the 2019 updated Hope House logo. The name of the affiliate shall be right aligned with the rest of the logo and shall not extend beyond the left side of the “H” in HOUSE. If the affiliate name is too long, the font should be proportionately shrunk down to align with the left side of the “H” in HOUSE.